…" The intransitive-verb construction, "Three peopleĭied." would also be acceptable. The standard form in this case is: "Three people were killed on Tuesday. One common exception involves traffic and other fatalities. Use the active voice rather than the passive voice. The form of the lead sentence is the straightforward declarative sentence, usually with the verb in simple past tense: subject-verb-object. While publishers may see journalism as a way to make money, writers and editors consider journalism to be first and foremost a service. Of the most justly denounced sins of the profession. That practice usually leads to sensationalism, one The journalist should respect the reader's time and certainly not try to draw the reader into an article under false pretenses. That's why articles have headlines and newspapers are divided into sections - to help each reader find the articles In truth, no one expects all readers, or even any readers, to read all of every article. Yes, reporters believe that the articles they write are important and worth the readers' time, but Many journalism guidesĪnd texts say the lead should also make the reader want to read on to learn the details of the article. The lead must contain all the essential information of the article so a hurried reader, or a reader not particularly interested in the topic, can quickly grasp the essentials and move on. Type was something heavy that you could drop on your toe, not ones and zeroes in a computer file.) (By the way, "lead" is often rendered as "lede" by journalists so it cannot be confused with the strips of lead (the leading) used to space out the lines of type back when A straight news lead - and a news article - is objective: that means it does not take sides and is fair to all sides, regardless of the reporter's Produce a cleaner lead than a writer who doesn't. That probably sounds too rigid, and it is, but a writer who aims to meet those criteria will The straight news lead - the news-service lead - is one sentence of no more than 35 words and no more than one comma. 4.10: Balancing Freedom and ResponsibilityĤ.11: The Society of Professional Journalists' Code of Ethics
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